You're a woman on a mission.


Driven to make a difference.


And oh so ready for more. 


And I am your biggest champion. 

'Mel's not just good for your business, she's good for your Soul

Gail Partridge, Founder of PGZ & creator of 'Be The Boss That Everyone Wants' Management Academy.

Hi, I'm Mel. 

Founder of The Feminine Edge Business Incubator & Academy, Certified Business Strategist and Performance Coach with an intuitive edge that can always see you at your highest potential. 

And you? 

You have big dreams and ambitions to make this one precious life count.

Driven to make a difference in the world you have likely spent years honing your skills, gaining expertise & increasing your value.

But too often, especially as a woman that comes at a cost.

You might be a senior leader teetering on the brink of burnout searching for a way to make the difference you dream of.

Or own a business but can't see how to scale your impact & income without drowning in endless overwhelm #allthethings🎢

And you're restless because deep down you know....

Being successful should not cost you your health, happiness or integrity.

And with the right strategy & support, it doesn't have to.

Once upon a time, driven and enthusiastic, in my corporate career I was a “high performer.”

Then one day in a maelstrom of life-defining events and traumas, I broke.

I felt like a complete failure. I felt endless guilt and 'never enoughness'.

Physically my body was exhausted and broken from years of a work-hard-play-hard life. I was in a very dark place mentally, emotionally and spiritually.

Walking away from my corporate career was the best thing I ever did.

Don't get me wrong, it was terrifying! 

But I committed to healing and working out why I was 'really here' and finally rid myself of the constant gnawing sensation that lived in my solar plexus that told me there was more I was here to do. 

Spoiler alert... It was right! 

I now own a successful business strategy & coaching business filled with clients I love who make my heart sing.

I've become a 2 x international bestselling author (soon to be 3!)

I've spoken on stages all over the world. 

And, I've created a range of powerful CPD Accredited research-based strategy & coaching programmes that have empowered hundreds of women to succeed in business by unlocking their Feminine Edge.

With 25+ years of experience as a leader, coach, and business consultant in a wide range of global businesses, I've had the privilege of working with thousands of amazing leaders and business owners to help them grow their business and increase their impact. 

But my real mission is to help women earn more money with confidence and conviction and claim their space without shame or self-doubt.

And I am so glad you are here. 

I ran out of steam trying to be what I thought everyone else wanted me to be. I felt like a complete failure. I felt endless guilt and never enoughness. I constantly failed to meet the expectations I imagined people had for me. It was utterly exhausting. It felt really, really hard to be me.

When I burned out at the age of 36, I just couldn’t do it anymore.

Physically my body was exhausted and broken from years of a work-hard-play-hard life. I was in a very dark place mentally, emotionally and spiritually.

Dealing with a lifetime of depression and anxiety and chronic health issues related to my stress ridden lifestyle, I knew I needed to take time out to recharge and reset - and that a 2 week holiday wasn’t going to cut it. Something needed to give. Acknowledging that need was the start of my healing process. That was 6 years ago and walking away from my corporate career was the best thing I ever did.

Curiosity has served me well in becoming who I am... and in creating a successful life.

It has also caused me a lot of angst and unnecessary pain and anxiety. Once I learned the secret - that your soul holds all the answers you seek and you don’t need to go round in endless circles trying to ‘work it all out’ - I knew I would spend the rest of my life helping others to do the same.

What leap are you preparing to take?

You might want to:

Leave the corporate world to set up your own business

✅ Scale your business without risking burnout & overwhelm

✅ Elevate your brand & increase your visibility as THE go-to thought leader in your field

✅ Succeed in a way that feels authentic & feminine

Whatever your mission or calling, I believe you are here for a reason.

And my mission is being 💯 committed to having your back & kicking your butt when you need it 🤩

When partnered with business strategies, tools & frameworks backed by science & research (with some magic, intuition & 🧚✨) you can finally stop feeling stuck & 🚀your next level 🙌🏼

Because the 🌍 has never needed you more.

If you know deep down you are here for more, it can often be accompanied by fear, doubts, worries and anxieties.

How will I get there?

What will people think if I say that/do that?

What if I fail?

Who am I to dream so big?

The good news is these fears are a completely normal companion to realising your fullest potential and changing the world through your work.

Emma Toms

"I have LOVED working with Mel.
There is an honesty and a deep truth in what she does.
She knows this is about the "journey" as well as the achievements and has helped me break down some of THE BIGGEST self limiting beliefs that I have held FOREVER.
Thank you Mel. Here's to to the journey x"

Jax Lovelock

"I've invested in myself by working with Mel for just over a year and haven't looked back!
Mel's coaching, wisdom, and insights have enabled me to fully ground and centre myself, access my inner knowing, and pivot my business so I'm doing more of what I love (supporting people to know their self-worth, access their inbuilt creative wisdom, become empowered, and thrive) whilst also being able to balance work and play!"

I'm here to remind you that with the right strategy and support, your success is inevitable.

It's my superpower to see you at your highest potential and hold you to it, and one of the reasons why my clients create such life changing, tangible results. 

It does take commitment (but you've got that in spades) It helps when you have a community (which is why I run group coaching and mentoring programmes filled with the most incredible, passionate, service driven, talented women)

And when you add in the power of coaching and a proven research-based curriculum blending cutting-edge strategy, science-based tools and techniques and a whole lot of LOVE you have a recipe for success.

Rebecca Brown

I worked with Mel when I was making the transition from corporate life to starting my own business.
She made a massive difference to me and gave me much needed confidence to start my business and follow my dreams. Five years on I still refer back to the work we did together and use the techniques Mel taught me.
I would recommend working with Mel - her energy and focus is contagious and it is also great fun!

Tracy Dean

“I’ve been working with Mel since the summer of 2020. I had an idea for a soul led business inside me but felt locked in a cycle of trying to do ‘all the things’ and not really getting anywhere.
Manifesting in several rounds of picking it up, getting despondent,and putting it back down again. Since then I’ve found my voice and broken free the deep rooted fears I held around ‘being seen’ that had been holding me back in life and business.
Mel you are incredible and inspiring Mentor ! ✨”

Here's what I know for sure...

The world needs you to share your unique message.

It's the medicine you came here to administer.

The world needs you to shine your light, rise up and lead.

Create a new way of living, leading and doing business filled with femininity, abundance and authenticity.

You hold all the answers you need to be successful and I can help you find them, apply them and begin to change the world one step at a time. 

No more need to do the hokey cokey. 

It's time to step up, do your thing and make a difference.

And I'd love to be your guide.

Shall we start with a coffee and a chat?

Lora Caven

"Melanie is a phenomenal coach and has such a unique ability to help you appreciate every situation with such perspective.
She is a master of her craft and so genuinely invested in you as a client.
I love her style and would highly recommend her to anyone!"

Margaret Ann Love

"Working with Mel was a pleasure and has been one of the most valuable investments of time I have made in my career.
She is engaging, insightful and curious asking the most wonderful coaching questions which really stretched my thinking.
Mel is a special and extremely talented individual who helps others reach their potential in the most inspiring way."

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