The most powerful thing a woman can do is build something that matters, and remain whole in the process.
'Mel's not just good for your business, she's good for your Soul'
Gail Partridge, Founder of PGZ & creator of 'Be The Boss That Everyone Wants' Management Academy.
Hi, I'm Mel.
Founder of The Feminine Edge, Certified Business Strategist, High Performance Coach, Intuitive Coach, and Certified Mystic.
I'm also a 3x International Bestselling Author and International Keynote Speaker.
With 26 years of experience as a coach and senior leader, and 11 years as a female founder running my own successful business.
My mission is simple, and it is not small:
To help women build businesses and lead careers that are financially rewarding and deeply, unmistakably theirs.
Not one or the other. Both.
Because I have spent over 26 years watching brilliant women choose between success and self.
And I refuse to accept that's the only option.
The Feminine Edge exists for the woman who is done performing and ready to become who she was always destined to be.
On 30th May 2014, I hit burnout so complete it became a breakdown.
I crumpled to the floor of my bedroom and couldn't get up.
My dad was in surgery that morning having part of his cancerous lung removed.
I was in the middle of making my team redundant.
Sixteen years of corporate leadership, and at the top of it, there was nothing left.
I felt like a complete failure. I felt endless guilt and 'never enoughness'.
Physically my body was exhausted and broken from years of a work-hard-play-hard life.
I was in a very dark place mentally, emotionally and spiritually.
I have been navigating a lifetime of anxiety and depression. Now diagnosed with chronic IBS and a suspected stomach ulcer.
I was 36 years old. Desperate to make a difference. To become a mother. To feel days filled with joy and freedom. But no idea how to get myself out of the darkness each day had become.
Walking away from my corporate career was the best thing I ever did.
Don't get me wrong, it was terrifying!
But I committed to healing and working out why I was 'really here' and finally rid myself of the constant gnawing sensation that lived in my solar plexus that told me there was more I was here to do.
I went to my doctor. Refused the antidepressants. Said: give me time.
Within months, I had left my job, given up our flat, and taken a career break, which resulted in heading to Asia with my partner Charlie.
Six months of healing. Trekking in the Himalayas, yoga retreats, swimming in the Pacific with manta rays, long conversations under palm trees about neuroscience, quantum physics and the bridge between science and soul.
I learned to hear myself again.
I came home ready to build. A few weeks after I signed up my first client to my brand new coaching business, my dad's cancer came back. Terminal. Inoperable.
I put my baby business down and showed up for him completely, without the protective shield I'd spent a lifetime perfecting.
In that grief, I discovered something about presence and grace that no training has ever taught me.
His death was the greatest gift he gave me.
In the rebuilding that followed, something I had always carried but never trusted came fully alive, an intuitive knowing that ran deeper than strategy or analysis.
I trained as an intuitive coach and certified mystic. Not as additions to the work. As its foundation.
You matter just as much as the strategy. The woman and the work are built together, always.
And I am so glad you are here.
My Methodology
"I have LOVED working with Mel.
There is an honesty and a deep truth in what she does. She knows this is about the "journey" as well as the achievements and has helped me break down some of THE BIGGEST self limiting beliefs that I have held FOREVER.Thank you Mel. Here's to to the journey x"
Emma Toms
"I've invested in myself by working with Mel for just over a year and haven't looked back!
Mel's coaching, wisdom, and insights have enabled me to fully ground and centre myself, access my inner knowing, and pivot my business so I'm doing more of what I love (supporting people to know their self-worth, access their inbuilt creative wisdom, become empowered, and thrive) whilst also being able to balance work and play!"
Jax Lovelock
I'm here to remind you that with the right strategy and support, your success is inevitable.
It's my superpower to see you at your highest potential and hold you to it, and one of the reasons why my clients create such life changing, tangible results.
It does take commitment (but you've got that in spades) It helps when you have a community (which is why I run group coaching and mentoring programmes filled with the most incredible, passionate, service driven, talented women)
And when you add in the power of coaching and a proven research-based curriculum blending cutting-edge strategy, science-based tools and techniques and a whole lot of LOVE you have a recipe for success.
"I worked with Mel when I was making the transition from corporate life to starting my own business.
She made a massive difference to me and gave me much needed confidence to start my business and follow my dreams. Five years on I still refer back to the work we did together and use the techniques Mel taught me.
I would recommend working with Mel - her energy and focus is contagious and it is also great fun!"
Rebecca Brown
“I’ve been working with Mel since the summer of 2020. I had an idea for a soul led business inside me but felt locked in a cycle of trying to do ‘all the things’ and not really getting anywhere.
Manifesting in several rounds of picking it up, getting despondent,and putting it back down again. Since then I’ve found my voice and broken free the deep rooted fears I held around ‘being seen’ that had been holding me back in life and business.
Mel you are incredible and inspiring Mentor"
Tracy Dean
If something in my story has spoken to something in you, trust that.
The next step is a Strategic Conversation.
A space to talk about where you are, what feels heavy or misaligned, and what you're quietly ready for next.
I'd love to hold space for you to explore what's possible.
Book a Strategic Conversation
"Melanie is a phenomenal coach and has such a unique ability to help you appreciate every situation with such perspective.
She is a master of her craft and so genuinely invested in you as a client.
I love her style and would highly recommend her to anyone!"
Lora Caven