How to generate more revenue without risking burnout in 4 simple steps

4 reasons why you should design a highly scalable signature offer that keeps you firmly out of overwhelm, in your zone of genius, and creating the impact you dream of. 

Growing your business in a sea of other people who do similar work to you can feel incredibly daunting.

Social Media can become a feeding ground for our insecurities if we allow ourselves to fall into the dreaded trap of ‘comparisonitis’. It’s so easy to fuel our lifelong fears and insecurities unintentionally, which is fatal to growing your business with ease and creating the impact you came here to have. 

In creating and growing my own business, I have been doggedly determined to find ways to create balance in my life so that my business never becomes a 60-hour-a-week job in disguise but provides me with the freedom to live my life on my terms, have balance and be able to spend time with my family doing the things I love.

It’s also exactly what I help my clients to do too through a blend of business design, success strategies, and intuitive coaching. 

In my 25+ years of leading and coaching businesses to increase their profitability through their business strategy and leadership, I’ve learned there is one single asset in your business that can make or break your ability to succeed in a way that feels sustainable, keeps you out of overwhelm and enables you to scale your business with confidence. 

Your Signature Offer. 

Here are 4 clear reasons why you should prioritise creating a simple, scalable offer in your business today if it’s not something you’ve already done. Even if you already have a signature offer, why not take some time out to review it using this simple cheat sheet I designed The Profitable Offer Checklist.  

REASON 1 - It allows you to position yourself as an expert in your field and helps your ideal clients trust you more easily and see you as safe and reliable 

Too often people don’t stay the distance with their offers. Us entrepreneurs are often not short of ideas for new creations, products, and services °hello shiny object syndrome!

When we don’t see immediate results we can often think we may have done something wrong or the offer isn't working - but the reality is marketing your business, becoming trustworthy in the marketplace, and increasing your visibility and engagement with your ideal clients takes time.

When you can stay the course with the same offer and call to action when you are offering your services, you radically increase your ability to do those things well. And as people are getting to know you they will trust you when they can clearly see what you specialise in. Your offer helps them to do that and when they are a great fit, more easily see themselves buying and using your services. 

REASON 2 - It keeps you out of overwhelm, feeling splattered and cursed with decision fatigue 

So many of my clients are plate-spinning. Running homes, businesses not to mention the mental load that comes with adulting and doing life. The decision fatigue struggle is REAL!

If you are not constantly changing your offers and products you can focus your energy and attention on serving your clients to create amazing results and use your creativity and inspired ideas to market your business and call in more people to your community.

When you start to do this consistently, you will create a constant flow of value and impact to your potential clients and help them see how they can benefit from working with you. This is a crucial strategy to shorten the time it takes for someone to say ‘yes’ to working with you that we don't talk about enough!

REASON 3 - It’s easy to create automation to deliver it with ease and excellence (this is a BIGGY to stay out of overwhelm!)

I am very intuitive in how I run my business. Using intuition to help my clients create an advantage in the marketplace is my genius zone and Unique Selling Proposition. The reason I can rely on this as a business strategy so well? I automate everything I can to help the backend of my business run smoothly and predictably freeing up precious time and headspace to focus on serving my clients and revenue-generating activities. 

Prioritising systems and processes to handle regular, repetitive tasks in your business may not sound sexy or even that appealing, but that’s how you create freedom, get more done in less time and also feel utterly confident to scale your business through your signature offer. It is VITAL not to miss this step before planning your scaling strategy if you want to create an 'anti-burnout business design'. 

REASON 4 - It allows you to play to your strengths to serve at your highest level.

When you hone in on the work that really allows you to shine, you operate fully within your genius zone.

It’s how you can make the biggest difference you are here to make easily.

If I can squeeze in another incredibly valuable bit of advice here, please design your offer with YOU in mind first.  

Know yourself and your work so well that you know when you are most inspired and when you have the best energy to serve your clients and design your offer to accommodate that.

You love to teach? Include workshop components or teach a curriculum.

You jam on live questions and answers? Have a weekly session where you can support your clients with their ‘hot topics’.

The most important thing is to trust that if you are designing an offer you will love to deliver, your clients will experience it as the perfect container for them to meet their own goals. 

So have I convinced you to create or review your own simple, scalable offer?

Click here to download the The Profitable Offer Checklist or if you want to go deeper, check out my free 3 part masterclass The 3 Secret Ingredients of a Wildly Successful Scalable Offer: Create financial freedom doing work that you love by designing a highly scalable offer that keeps you firmly out of overwhelm, in your zone of genius and creating the impact you dream of.

I'd love to know how it goes so leave me a comment with any questions or insights. Or, even better drop me a line at [email protected] I'd love to hear from you!