You don’t need more hustle, you need a better strategy - How to scale your business with ease and reclaim the time and freedom you dream of (and deserve!)

Do you ever feel like the success you’ve worked so hard for is beginning to get you down? 

You love your business, (and if you’re like me!) it feels like your first child. You honestly couldn’t be prouder of it. Still, between the endless to-do lists, constant plate spinning, and the never ending responsibility of holding it all together, you barely have time to breathe—let alone enjoy the life you’ve created. 

And, yet, you still want MORE. 

You have big ambitions to grow your business even further. But right now, you just can’t find the time or the headspace to do the fun stuff like strategic thinking and experimenting with new offers and services as you are too busy wading through treacle in wellie boots filled with rocks. 

Look, I know you know how to succeed. You’ve already proven you can build a successful business, but how do you succeed in a way that lets you really enjoy your life?  If only you didn’t feel so exhausted from juggling it all—your business, your family, and your poor neglected personal goals - you know the answers are in there but you just can’t seem to find the time or space to ever go and find them.

Deep down, you know there must be another way. A way to grow your business that doesn’t leave you feeling parched, brittle and teetering on the brink of resentment. You’re so done with the status quo and all its limitations. And you are ready for change. Ready to find another way to operate that gives you more freedom, more of that elusive balance everyone seems to talk about, and most importantly, a business you can fall in love with all over again.

If this feels resonant, I am so glad you are here as that’s exactly why I created my private business strategy and coaching programme The Feminine Edge Business Advantage—to help women like you reclaim their time, confidence, and peace of mind while remembering at a cellular level just how much of a badass you are. 

Ready to embark on the next chapter as you grow the business of your dreams? I’m here to show you how. 

It’s not you, it’s societal structures. 

I think a lot of us can see very clearly. The way we do business needs to fundamentally change. 

As a seasoned business strategist and feminine high performance coach, I’ve witnessed firsthand the unique challenges that female entrepreneurs face and for the last 9 years, I’ve been one myself.

The constant juggling of business, family, and personal priorities means we are often teetering on the brink of overwhelm and hovering around the edges of burnout. After years of working with successful women struggling to balance their big ambitions with the pressures of daily life, I knew I needed to create something different—something that would truly address the root causes of our stress while giving us and our businesses the tools to thrive. 

This realisation sparked the flame that became The Feminine Edge Business Advantage, a program designed not just to grow your business, but to help you lead with more grace and less grit, feeling utterly supported to create the next big thing in your business whilst also having more time to enjoy your life. Imagine! 

The Inspiration Behind The Feminine Edge Business Advantage

I don’t know about you but I am sick and tired of seeing so many women struggling, often in silence, and I made it my mission to address the glaring gap I saw in the support available for female entrepreneurs. Yes, as women we have access to business strategy programs and mindset coaching, but they are often separate, forcing you to seek out multiple providers and pay for various services. The huge and often inevitable risk with this is the work to grow your business and the inner work to grow as an individual then become disjointed and disconnected.

I knew creating a solution that blended both—strategic business growth and a holistic peak performance plan of personalised support—would give my clients exactly what they needed to soar in a way that felt simple and aligned as they could receive everything they needed in one place.  

Enter stage left… The Feminine Edge Business Advantage - a proven business strategy and coaching programme filled with research-based tools led by a relentlessly optimistic cheerleader who can see you at your highest potential and will always have your back no matter how messy things get (spoiler alert - that’s me!). 

Of course, I am also a complete evangelist when it comes to helping every person I can to avoid burnout and have a life and business that supports and enables them to fulfil their dreams and reach their highest potential. As a burnout survivor, I am deeply passionate about sharing strategies to avoid burnout in the first place and this is at the heart of the holistic, personalised, high performance coaching strategies I share.

I also saw up close how burnout disproportionately affects women, particularly in my role as an Ambassador for Women’s Enterprise Scotland. Research consistently shows that burnout is a significant issue, especially for female entrepreneurs juggling never-ending competing priorities and responsibilities.  

My mission is clear: to help women create time and financial freedom by leading successful businesses, doing what they love, and eliminating the struggle and stress that often accompany this.

I created The Feminine Edge Business Advantage not only to empower you but also to drive societal change. Women face gender-specific barriers that prevent them from fully thriving in business—structural barriers like access to funding, childcare responsibilities, and even the gender pay gap, which is DOUBLE when you are a female entrepreneur. 

This programme is about giving women the tools, support, and strategies they need to break through those barriers, create lasting success and create an entrepreneurial landscape for our daughters and their granddaughters that finally provides equality of opportunity and equity of access to finance and funding. 

We have work to do, and that’s why we can’t wait a minute longer to get started. 

Mel’s not just good for your business, she’s good for your soul.

One of my wonderful clients, Gail, shared this feedback with me and it immediately stuck as a strapline! With 25 years of coaching experience and a 16-year global corporate career, there is not much I haven’t seen or experienced when it comes to being in and running a business. 

In my previous life, before leaving the corporate world when I had a breakdown and burnout, my career spanned a range of industries and geographies where I was responsible for large organisational functions and managed multi-7 figure budgets. I’ve come to realise that this real-world experience, combined with my 9 years as an entrepreneur and my particularly strong ‘spidey senses’ and intuition, gives me a unique perspective on what it takes to run a successful business.

And I am a voracious learner as well as a natural strategist. I’ve trained as a Certified Business Strategist and a Certified High Performance Coach, and in my corporate career, my deep specialism and studies focused on transformation and organisational change. To bring an extra edge to my work with entrepreneurs to help them position their businesses and brands, I’ve trained in digital marketing and direct response copywriting. On top of that, I’m an intuitive coach and certified mystic, which allows me to offer a holistic approach that blends practical strategies with deeper, personal insights. This diverse skill set enables me to support both your business growth and personal well-being in a way that my clients absolutely love. It’s fair to say I do things differently to the usual, mainstream business strategist or mindset coaches! 

Here’s what one of my beloved clients, Libby, had to say about working together:

Mel is an outstanding business coach. I’ve worked with Mel over the past year and she has helped transform my business model, and my awareness of what I bring to the table. 

She cares deeply about her clients and supports them fully, making their entrepreneurial journey as smooth, clear and simple as possible. 

With her extensive background in the corporate world and high-performance coaching experience, she offers practical solutions that have taken my business to the next level. 

Mel will help you see your true value and will guide you to act on this. 

One of the many aspects I love about Mel’s approach is her attention to you as a person. She helps you work with your natural rhythms to perform at your best. 

Her passion for advocating for women in business is making big waves, and inviting more women to step up and lead. If you’re considering a business coach to support you holistically on your journey, I would highly recommend connecting with Mel.

Dr Libby McGugan
Wellbeing Mentor, TEDx Speaker, International Best Selling Author, Screenwriter.

The Feminine Edge Business Advantage: Let’s get into what we actually DO together

So, what exactly does this programme offer, and how will it help you grow your business without risking burnout? Here’s a breakdown of the key elements:

1. Deep Dive Strategy Sessions

We start with a comprehensive audit of you and your business. We’ll identify the most critical areas of focus and establish quick wins—easy actions that start making a positive impact right away. Think quick actions to create more revenue and cashflow and support to make decisions to free up your energy and attention. From there, we’ll create a clear 3-5 year vision for your business that aligns with your ambitions and lifestyle. We’ll then break this down into a 12-month strategic plan, ensuring you have time to rest and recharge. We usually do this in a beautiful location where we can relax and you can truly switch off. VIP Strategy Days have been held in Paris, Boston, an outdoor spa in the highlands of Scotland, Edinburgh, Glasgow and recently here in my beautiful home in the Western Isles of Scotland. This really is one of my favourite things to do to help you truly relax and get inspired about what’s possible. You will leave this session with a clear plan of priorities for you and your business and a renewed energy and focus to make it happen! 

2. Personalised Coaching Cycles

Over the course of 2 x 12-week coaching cycles, you’ll receive intimate and impactful 1:1 coaching sessions around every two weeks. These sessions will focus on business development priorities, high-performance habits, and leadership strategies tailored to your needs. You’ll also have unlimited support between sessions via Voxer or email, allowing you to ask questions, bounce ideas, and receive guidance in real time. We call this ‘Mel in your Pocket’. Sometimes a client might leave me a voice note as she needs to offload and by the time she’s finished she has got the answer she needs - without me even having to listen! That’s the power of knowing you are supported, it helps you feel more clear and confident about what actions to take and when. 

3. High-Performance Habits

One of the core elements of this program is helping you develop high-performance habits—strategies designed to help you get more done in less time while maintaining a strong, positive mindset and healthy body. These habits are crucial for maintaining your energy and focus as you grow your business. We make sure we cherry pick the right ones for you to keep things simple and streamlined and that will make the biggest difference. Perhaps it's about your daily and weekly plans and priorities being designed to maximise your rhythm and flow and increase your outputs. Or, maybe you would love to feel stronger and healthier in your mind and body so there is a focus on your nutrition and movement. 

4. The Four Levers of the Anti-Burnout Business Design

We then identify which of the four levers Positioning - Product - Profit - Process are the immediate priority for you to focus on to meet your goals. For example, if it's process, you’ll learn how to (more) effectively delegate tasks and create standard operating procedures (SOPs) that empower your team to take full responsibility for their roles. This will free you up to focus on the big picture without worrying if things will get done to your standards.

I had a brilliant text message recently from a client who was excited to share that she had lost 3kg without even trying! What an incredible bonus from asking your team to take on more responsibility. This enabled her to implement a new structure of an ideal day which created time to prioritise morning walks and runs in nature before the kids are out of bed. I should add we also agreed drinking less wine to unwind would also be helpful in increasing productivity and energy levels! That’s the beauty of a holistic approach and a loving accountability partner!

5. Exclusive VIP Days and Workshops

So, let’s talk about those full-day VIP sessions, where we’ll dive even deeper into your strategy and goals. You not only get one or sometimes more for you individually, but you’ll also be invited to an in-person VIP Day workshop with like-minded women, who are facing the same type of challenges and chasing the same kind of opportunities where you’ll gain fresh perspectives, strategies, and make friends for life. If you are looking for your tribe, look no more. Someone who attended my recent Summer Strategy workshop recently shared a wonderful comment:

Mel’s workshop will permit me to dream. I know Mel’s process will help me reach into my heart, learn more about my power and have faith in it. Plus, wherever she goes, a powerful community of women go too

That’s one of the things I’ve come to love most about my business - YOU! I have such a glorious community of women that I love to bring together who often become friends for life.

There’s No Feeling Like It

How would you love to feel? 

What changes would you love to create in your life? 

Remember, The Feminine Edge Business Advantage is not just good for your business, it's also good for your mind, body and soul. You will gain clarity, confidence, and the ability to lead your business with ease, elegance and grace —while also being filled with a newfound sense of vitality and energy. 

And, you’ll walk away with a refreshed business growth strategy, a clearer understanding of profitability, and a finely tuned product or offer. And you’ll finally be able to crack that nut of a healthier work-life balance, more time off, and the ability to fully switch off and enjoy your success.

A Program Designed for Lasting Success

I hope you can see the heart and soul of this work is about enabling you to finally achieve everything that you know you are capable of, and that it’s not just a short-term fix. The strategies, systems, and habits you develop will set you up for long-term success. You’ll have a clear roadmap for the next 12 months and beyond, with the tools to pivot as needed without losing momentum.

If you’ve been feeling flat and all out of inspiration, frazzled and close to burnout, isolated and frustrated at your lack of progress, or unsure of how to move your business forward in a way that feels fun and exciting, I am here to help. 

If you don’t want your ambitions to stay on a shelf gathering dust for another week, month or (please) definitely not year, I designed The Feminine Edge Business Advantage, especially for you. This program is exactly what you need now to begin making radical improvements and a meaningful difference in your life and business. 

Ready to lean in and get some support? The simple next step is to find time for us to have a coffee over Zoom where you can offload all your frustrations and get my eyes on your business strategy.  It’s a great way for us to connect and get to know each other and if the fit is right and the chemistry is there, we can talk about exactly what it would look like for us to work together and begin to carve out your plan and priorities. 

The world needs you at your best. Let’s get started today shall we?

Mel MacIntyre is a 3 x international bestselling author, keynote speaker, in-demand performance coach & business strategist, and the founder of The Feminine Edge Business Academy.

With 25+ years of experience as a leader, coach, and business consultant in a wide range of global businesses, Mel is on a mission to help women earn more money and claim their space without shame or self-doubt.

Her research-based signature framework The Feminine Edge is designed to help women create more wealth, balance, impact, and success without risking burnout or selling out. Because she deeply believes, we CAN have it all.

We just need to know how.

Mel is also an Ambassador for Women’s Enterprise in Scotland using her voice to represent and promote women and their businesses and has been featured in the Guardian, Yahoo Life, and BBC along with many more publications.